The History of Ski Resorts
Skiing has been a popular winter sport for centuries. The first recorded ski competition took place in Tromsø, Norway in 1843. In the early 1900s, ski resorts began to pop up in the United States and Europe. The first ski resort in the United States was built in Sun Valley, Idaho in 1936. Skiing continued to grow in popularity throughout the 20th century, and today there are hundreds of ski resorts around the world.
Epic Ski Resorts
Epic Ski Resorts is a collection of ski resorts owned by Vail Resorts. Vail Resorts is a publicly traded company that owns and operates multiple ski resorts across North America. The company was founded in 1997 and has since acquired several ski resorts, including Whistler Blackcomb in Canada and Stowe Mountain Resort in Vermont. The company’s flagship resort is Vail Mountain in Colorado.
Who Owns Vail Resorts?
Vail Resorts is owned by a group of shareholders. The largest shareholders are institutional investors, such as mutual funds and pension funds. The company’s CEO, Rob Katz, owns approximately 1% of the company’s outstanding shares. Other executives and directors of the company also own shares, but the majority of the company is owned by institutional investors.
The Impact of Shareholders on Ski Resorts
When ski resorts are owned by publicly traded companies, the primary goal of the company is to maximize shareholder value. This can sometimes lead to decisions that prioritize profits over the well-being of the environment and local communities. For example, ski resorts may expand beyond their sustainable capacity, leading to overcrowding and environmental degradation. Additionally, ski resorts may raise lift ticket prices to increase revenue, making skiing less accessible to lower-income individuals.
Alternatives to Epic Ski Resorts
For skiers who are concerned about corporate ownership and their impact on the environment and communities, there are several alternatives to Epic Ski Resorts. Many ski resorts are still independently owned by families or local communities. These ski resorts often prioritize sustainability and community engagement over profits. Additionally, there are several non-profit organizations that operate ski resorts, such as the National Ski Areas Association.
Benefits of Independent and Non-Profit Ski Resorts
Independent and non-profit ski resorts often have a closer relationship with their surrounding communities. They may prioritize hiring local employees and supporting local businesses. Additionally, they may work to preserve the natural environment and reduce their environmental impact. Non-profit ski resorts may also offer more affordable lift ticket prices and programs to make skiing more accessible to lower-income individuals.
Epic Ski Resorts is a collection of ski resorts owned by Vail Resorts. While the company has several environmentally sustainable initiatives in place, the primary goal of the company is to maximize shareholder value. For skiers who are concerned about corporate ownership and their impact on the environment and communities, there are several independent and non-profit ski resorts that may be a better fit. These ski resorts often prioritize sustainability and community engagement over profits, making them a great option for socially conscious skiers.